Bjoern had the opportunity to gain his first entrepreneurial experiences at the age of 17 when he founded an online shop for beauty products together with Gennadi Tschernow (Gena). He successfully sold the company even before he finished high school (Abitur). After his school graduation he enrolled at the European Business School (EBS University) in Oestrich-Winkel. The entrepreneurial fire was kindled and together with Gena he co-founded – Germany’s largest online directory and booking engine for doctor appointments. Bjoern built the company for almost 6 years as Co-Founder & CEO until September 2016, when it was sold to a major German publishing house. Today he brings his skills and commitment as Co-Founder and CEO to Invincible Brands, where he’s leading the Marketing and Sales teams.