Christian is a qualified lawyer with a high affinity to the beauty in design and layouts. Christian drives our corporate identity and our product portfolio. He started his professional career at Axel Springer to later join the energy drink company CALIDRIS 28 – best known as Schwarze Dose 28 or 28 BLACK. He built the company from scratch and stayed for around six years in Berlin and Luxembourg, focusing on Legal, HR and Organisation. At Invincible Brands he is responsible for Product, Design and Legal.