Gennadi (Gena) was 18 years old when he gained his first entrepreneurial experiences. Together with Bjoern Keune he founded an online beauty store. He successfully sold the company before finishing high school (Abitur) and starting his studies at European Business School (EBS University) in Oestrich-Winkel. Gena teamed up again with Bjoern to create an online platform for medical appointments called Arzttermine.de (sold to major German publishing house). In addition he co-founded several other companies such as GET AMBER (sold to True Boxers). As Co-Founder and MD at Invincible Brands he is responsible for IT Product/Development and International Expansion.